Transmedia & Licensing Business Glossary · v1.0
Industry Terms for Franchise Development, Licensing & Transmedia Strategy
This glossary collects general industry and business terminology relevant to developing, licensing and expanding a game franchise across media — drawn from licensing-industry reference material and franchise-strategy documents reviewed for this project. It's a general business reference rather than a description of any particular company's internal process. Search, filter by category, or browse alphabetically — every cross-reference is clickable.